Exale Brew Pub Co. is a tight‑knit, community-driven pub company rooted in East London, dedicated to creating relaxed, soulful spaces where craft beer, good conversation, and music come together. Our venues The Black Eel (Dalston), William the Fourth (Leyton), The Three Colts Tavern (Bethnal Green), and their original taproom in Walthamstow - each have their own distinctive character.

At the heart of Exale is their on-site brewery, where they brew fresh, small-batch, hop-forward beers weekly. They emphasise freshness and quality, from grain to glass, so that what’s on tap isn’t just local, but genuinely brewed for the people drinking it.

Exale’s mission isn’t just about beer it’s about building places that feel like home. Their venues host live music, DJs, food pop-ups, and a rotating kitchen residency, creating spaces that reflect the culture and creativity of their neighbourhoods.

Purpose of the Role

To manage our social media presence, create high-quality content, and help organise and deliver events that grow our community, strengthen our brand, and engage our audience.

Key Responsibilities

• Social Media Management

• Manage and grow our social media channels- Exale tap (IG and TikTok), WTF (IG), Black Eel  (IG), Three colts (IG) and Exale brewing (IG)

• Plan and schedule regular posts across platforms (4 x per week for each site- Reuse same for TikTok, plus daily stories)

• Create, edit, and publish engaging content (with a focus on short-form video- reels)

• Be on-site on the busy evenings to capture live content, behind-the-scenes footage, and event highlights

• Respond to messages, comments, and engagement in a timely and professional manner

• Maintain a consistent brand voice and visual identity across all content

Content Creation

• Produce video content for Reels and TikTok

• Develop creative campaigns that showcase our events, team, offers and vibes

• Use storytelling to bring our work and pubs to life

• Generate fresh content ideas and present them regularly

Event Organisation

• Support the planning and delivery of events (before, during, and after)

• Create promotional content for events to drive attendance and engagement

• Help coordinate logistics on the day (e.g. welcoming guests, capturing media, supporting smooth delivery)

• Capture and post live updates during events

Reporting & Improvement

• Track social media performance using analytics

• Provide regular updates on reach, engagement, and growth

• Suggest improvements based on data and trends

What We Expect

• You are proactive - bringing new ideas for events, campaigns, and content without waiting to be asked

• You are organised - able to manage time effectively, especially balancing social media planning with on-site event work

• You are creative — producing engaging, original content that resonates with our audience

• You are flexible — available for evening work and adaptable when priorities shift

• You are professional — representing the brand both online and in person

• You are collaborative — working with the team to deliver events and content smoothly

Weekly Work Outline – Social Media & Events Manager

1. Content Planning & Strategy – 2 hours/week

• Plan weekly content calendar (posts, stories, reels, TikToks, campaigns).

• Research trends, hashtags, and relevant ideas to keep content fresh.

• Coordinate with the team about upcoming events, promotions, or campaigns.

• Schedule posts in advance using agreed platforms.

2. On-Site Filming & Content Capture – 6 hours/week

• Attend the venue/events in the evenings to capture live content.

• Shoot behind-the-scenes, interviews, audience interaction, or highlights.

• Ensure high-quality visuals and engaging storytelling moments are recorded.

3. Editing & Content Creation – 2 hours/week

• Edit videos into engaging short-form content (Reels/TikTok/Shorts).

• Create graphics or promotional visuals (e.g. Canva).

• Write captions, tag relevant accounts, and ensure posts are optimised.

• Prepare content in different formats to maximise reach across platforms.

4. Event Organisation & Support – 4 hours/week

• Assist with planning upcoming events (ideas, logistics, promotion).

• Support smooth running of events (greeting, coordinating, posting live updates).

5. Reporting & Engagement – 2 hours/week

• Track analytics (views, reach, engagement, growth).

• Share a weekly/fortnightly update with key highlights and recommendations.

• Respond to comments, messages, and community interactions.

16 hours per week- £20 per hour

If you’d like to apply, please send your CV to steph@exalebrewing.com along with a short cover note explaining why you’d like to join the team. If relevant, include examples of your work — this could be:

• Links to previous projects, portfolios, or social media accounts

• Photos of events, campaigns, or designs you’ve worked on

• Any relevant documents or presentations that showcase your skills